And when 80% of the messages are either, you can’t really blame them for not responding to most messages—even if you personalize your mails.

The fact of the matter is that women receive far too much “unwanted” attention.

While it does require less effort for women to get responses from the opposite sex, they’re not really in the best position, as they have to dig through a lot of junk before they find any substance.

Headlines are just as important as the content in your message.

While women may get an ego boost when they receive 30-100 messages in any given week, nobody really wishes to have that much admin to sift through.

My eye color isn’t interesting, and my hair is always feral.

I’m not ugly, but I don’t have much beauty privilege (and make no mistake, beauty privilege yields tangible rewards). “I don’t have to.” [Go ahead, ladies, make the first move.

Do women have it a lot easier than men, and do hot people in general have it the easiest? Millward created 10 fake OKCupid profiles with similar sounding usernames, with the same written profile, personal stats, level of education, etc. Each account had a different photo of a man or woman of varying attractiveness.

However, it’s always good to back up hypotheses with facts, and that’s what Jon Millward did with this experiment, posted on his eponymous blog.